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Power BI vs Tableau: who is winning the mindshare?

Posted by Hugh Johnson on 02-Sep-2018 19:44:19
Hugh Johnson
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Is Power BI in danger of becoming a generic term?

We search for something on the internet, we "Google" it.  When we vacuum the floor, we "Hoover" it.  There are many examples of brand names that have become generic terms.  Could Power BI be going the same way for business intelligence?

I did a query in Google Trends today to look at search terms relating to the topic of "Business Intelligence" in the UK over the last 12 months.   Interesting results....

Share of Google UK searches last 12 months on the topic of Business IntelligenceThe table below shows the top 25 searches on the topic "Business Intelligence" and their relative volumes that make up the underlying data:

Search term Brand Relative searches
bi Generic 100
power bi Power BI 77
business intelligence Generic 15
microsoft bi Power BI 6
microsoft power bi Power BI 5
powerbi Power BI 5
power bi desktop Power BI 5
dax Power BI 3
what is bi Generic 3
power bi dashboard Power BI 2
sap bi SAP 2
tableau Tableau 2
power bi login Power BI 2
bi tools Generic 2
download power bi Power BI 2
power bi gateway Power BI 2
bi developer Generic 2
what is power bi Power BI 1
power bi pro Power BI 1
business intelligence analyst Generic 1
power bi service Power BI 1
power bi tutorial Power BI 1
power bi training Power BI 1
business intelligence jobs Generic 1
power bi update Power BI 1


The volumes are relative, so the highest volume search term "bi" is 100 and the second-highest "power bi" is 77, meaning that the search volume for "power bi" was 77% of that of "bi".

So to answer the question "Could 'power bi' become a generic term?"  Personally I don't think so, at least not in the way that "Google" has.  It just isn't catchy enough.  But this doesn't take away from the underlying message here.  Power BI is becoming synonymous with business intelligence.

If I were Tableau or SAP I would be worried.  If I were another BI vendor I would be even more worried.


Topics: Power BI

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